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Close Up Deep Fresh Toothpaste - 140G

Short description:

Key Features

  • 12 hours Fresh Breath
  • Stronger Teeth
  • Protection against Cavity
  • Whiter Teeth/Healthy Gums
Dara Store
Price in points: 500 points
99 item(s)

Unlike the typical opaque, mint-flavored toothpaste of the time, Closeup debuted in 1967 as a clear red gel with a spicy cinnamon taste and mouthwash right in the toothpaste

A unique brand identity was developed, with Closeup positioned as the toothpaste that gives people confidence in those very "up close and personal" situations.

The idea of a toothpaste that could give them fresh breath, white teeth and, subsequently, a little extra self-confidence and sex appeal provided instant appeal to consumers.